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Studio Mr.White in Collaboration with Minus 5 Architects and Orora
Part of Beirut Design Week.
Celebrating World Environment Day.

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Our intervention highlights nature while celebrating World Environment day taking place on June 5th 2015 at Beirut Souks, a trendy and posh outdoors mall located in the heart of downtown Beirut. We decided to remind people of the importance of nature and how much different life would be when people decide to spend their time in the midst of nature surrounded with waterfalls and birds rather than walking between concrete walls.
The intervention happened on two locations, the first was on the big wall facing the entrance of the mall, we transformed this space using projection mapping techniques to create the illusion that a waterfall is pouring all the way down to the lower levels, we also added haze machines and sound installations to enhance the effect and turn this into a multi sensory experience.
The second projection area was on "The Visitor", the famous permanent installation by Arne Quinze commissioned specifically for Beirut Souks. the orange wood structure turned alive with color and natural elements accompanied by the fresh sounds of forest creatures. finally we tied it all with luminous green orbs that were sprinkled here and there covering the main area between both installations.

The Project was a successful social experiment, making most people realize that a life surrounded with nature is richer and satisfying that our usual hustle and bustle. We also learned that cell phones and a hectic lifestyle had turned our population into mindless drones present on this earth to accomplish tasks and consume good without taking the time to pause and enjoy our great, disappearing heritage.

VIDEO AND IMAGES COMING SOON.
Collaboration with Minus5 Architects


At the forefront of innovation, Kent continues to dynamically embrace trends as fast as they emerge. The brand has become synonymous to creativity and technological advancement. In this mindset, Kent is a strong supporter of electronic music, inviting to Romania top notch DJs under the umbrella of the Kent Ahead parties gathering up to 5,000 special guests by private invitation. For the second edition of this event, British American Tobacco Romania asked Minus5 Architects and Studio Mr.White to imagine a setup that would turn Sala Polivalenta, a multi-purpose hall in Bucharest, into a full party experience. The main challenge was to design under a tight budget an efficient and holistic stage + lighting solution allowing maximum flexibility in the art direction of the event. The proposed setup offered an unexpected transformation to build the mood between the sets of the two invited DJs: Jamie Jones and Seth Troxler. Inspired by the theme of the event 'New Dimension', we generated a spatial experience where both stage and visuals evolve with a depth dimension. The ceiling would have visuals multiplied in space, the bars would have animated topographical backdrops and the stage, seemingly a simply projection mapped triangle would split in two on a climactic moment to reveal a field of LED lights spread in the distance.

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Type: Experience Design for large scale music event
Client: British American Tobacco Romania
Collaboration with Minus5 Architects


KAUST 5th YEAR ANNIVERSARY – Jeddah/Thuwal, KSA The King Abdullah University of Science and Technology (KAUST) with its world-class academic and laboratory facilities is the leading research institution of the Arab World focusing on four areas: Water, Energy, Environment and Food. Driven by a vision of the King Abdullah of Saudi Arabia to revive the days of the House of Wisdom (Dar Al Hikmah) that was major intellectual center during the Islamic Golden Age, KAUST opened its doors in 2009 attracting leading researchers from around the world. After five years of operation, the university was getting ready to celebrate their 5-year milestone anniversary with a memorable festival.
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Minus5 Architects and Studio Mr.White were contacted to create the centerpiece show that the university would like to gift its 6000 people community during the festival. After a visit to the premises with an initial intention to create a 3D mapping show activating several buildings on campus, the beautiful location on the Red Sea inspired a more attractive and site-specific solution: an ephemeral projection over a massive 30m wide x15m high water screen floating in the harbor of the university. Pushing the envelope even further, the water show would be synchronized with a lighting and laser show on the KAUST beacon, the 57m high emblem of the university. Detailed design concepts were developed and discussed thoroughly with the KAUST event organization team to create a visual content that reflects accurately the original vision of the university, its present and its ambitions for the future. The result was a visual voyage from the glorious past of the House of Wisdom passing on the torch of scientific excellence to KAUST. The endeavor was a big technical challenge that was successfully tackled by our technical director Omar Youssef, the RST-DUBAI team as well as Chris Matthews from LCI-UK. Everyone brought their wealth of know-how to pull off a great show over 4 presentations in one night under the tricky weather conditions of September in Saudi Arabia. Kudos to all who took part in making this show a success and Happy 5th Anniversary KAUST!

Many thanks to:

Sabrina Percher, Alexis V.De Berry, Calita Nunez, Amelie Laveille
Brian Moran, Richard Hawkins, Paul Bennett

All the Resources Stage Technologies (RST-DUBAI) team that was on location for many sleepless nights.
Chris Matthews (LCI-UK) for his much appreciated dedication.



Type: Projection show over water screen + Light and laser show
Client: King Abdullah University of Science and Technology (KAUST)

Credits:

Show Design and Content Execution
STUDIO MR. WHITE AND MINUS5 ARCHITECTS

Art Direction
HANI ABYAD / DANIEL GEORGES

Technical Direction
OMAR YOUSSEF

Collaborating 3D artists
BESIK MZHAVANADZE
BEQA ICHQITI
OVIDIU EFTIMIE
RARES BARTOS
CEZAR IONESCU

Music
Ursa Major (Terry Devine-King)
Al-Kindi (Matt Hill / Manickam Yogeswaran)
Call to Beroea (Luke Richards)
Into The Fast Lane (Bob Bradley / Steve Dymond / Matt Sanchez)

Projection and Lighting
RESOURCES STAGE TECHNOLOGIES (RST-DUBAI)

Water Screen Technology
CHRIS MATTHEWS (LCI-UK)

Video Editing
MINUS5 ARCHITECTS AND STUDIO MR. WHITE

Images © Minus5 Architects / Studio Mr.White


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Fullscreen

Returning after the success of the 2013 edition, the Byblos-Jbeil projection mapping show on the old port citadel is set to become a growing yearly free summer event of lighting and technology on this world heritage Unesco site. It’s a refreshing and promising model of open public events in Lebanon thanks to the efforts of the Municipality of Byblos and hopefully encouraging similar ones around the country.

After celebrating the rich history of the city in the first edition, Studio Mr.White and Minus5 Architects decided to give the medieval fortress a new visual treatment shifting from the epic past to the lively present. The inspiration focused more on the current active ambiance of the city and its flourishing nightlife that make the whole old town beat like a music box at night. Since the 2013 show was requested to be played again this year, we created a smooth transition between the old and the new shows giving the audience a long cohesive visual experience of around 12min. Scheduled over three days, the first show coincided with the closing concert of the Byblos International Festival hosting the American band ‘Beirut’.

This project was initiated by the Eurpean Union, ENPI CBC Mediterranean Sea Basin Programme, International Augmented Med (I AM) and the Municipality of Byblos with a purpose to bring positive impact to local tourism through technical innovation.



Type: 3D Projection Mapping
Client: The Municipality of Byblos-Jbail


Credits:

3D Projection Mapping Concept and Execution
STUDIO MR. WHITE / MINUS5 ARCHITECTS

Art Direction
HANI ABYAD / DANIEL GEORGES

Technical Direction
OMAR YOUSSEF

Collaborating 3D artists
OVIDIU EFTIMIE / CEZAR IONESCU

Music
Book Of Secrets - by David O'Brien / Chris Egan
Sweet Dreams Acapella - Jessie Kate (Original by Eurythmics)
Empathy (2 year old Crystal Castles refix) - MarkAudio (Original by Crystal Castles)
Projection and Sound HIGH DIMENSIONS

Video Editing
MINUS5 ARCHITECTS AND STUDIO MR. WHITE

This EUROPEAN UNION Funded project was initiated by: The Municipality of Byblos – Jbail
ENPI CBC Mediterranean Sea Basin Programme
International Augmented Med (I AM)

All images © Minus5 Architects / Studio Mr.White


Summer 2014 is going to be blast.
Everybody is attracted to the lights and everything will be shaking this year.
Collaboration with Minus5 Architects

OPENING TEASER (2013)

Type: Visual Experience and 3D Projection Mapping
Client: Sky Management
Collaboration with Minus5 Architects.


THE ONE VISUAL EXPERIENCE – Beirut, LEBANON

Studio Mr.White and Minus5 Architects were approached by Sky Management, creators of the legendary Skybar Beirut, to be part of the think tank for 'O1NE', a visionary super club concept to open both in Beirut and Abu Dhabi. Designed by Sari El Khazen Architects, the O1NE's visual entertainment is predominantly based on a 360 degrees immersive experience made possible by an ovoid architectural plan with monumental interior projection walls. In 2011, we visualized the potential of the space through the visual experience proposal video that you can see below. Two years down the line in 2013, the club opened on Yas Island Abu Dhabi during the Formula One race weekend to huge success. Our opening visuals featured custom-made magical sceneries with a massive 11k resolution handled by 16 projectors and mapped on complex curved walls. O1NE Beirut is scheduled to open soon.

Vimeo

O1NE Yas Island - teaser. MRW Minus5 2013 from StudioMrWhite on Vimeo.



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FULL VISUAL EXPERIENCE PROPOSAL (2011)



In this proposal video we thrived to breathe a dynamic alternate reality into the nocturnal space highlighting the intricacies of the original architectural design and maximize the immersive clubbing experience. With 3D video mapping techniques and rich custom designed content, we showcase exciting morphing moods of the space as well as the visual transformation capabilities that will keep the clubbing crowd entertained. This proposal also included projection mapping on the outdoor walls of the club as well as a branding concept that were not adopted.

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Video and images © Studio Mr.White / Minus5 Architects

Credits:
Art Direction: Hani Abyad / Daniel Georges
Technical Direction: Omar Youssef

O1NE concept: Sky Management
O1NE Architectural Design: Sari El Khazen Architects

The music is a mix of the songs:

Technologic (Digitalism Remix) - Daft Punk
Fire (Dub) - The Young Punx
No Superstar - Remady P&R
No Superstar (Calvertron Remix) - Remady
No Superstar - Remady and Lumidee feat Chase Manhattan

Related Posts:




Collaboration with Minus5 Architects.




The Byblos projection mapping show was a free open public event celebrating the history of Byblos-Jbail, a world heritage Unesco city known to be one of the oldest continuously inhabited cities of the world. Funded by the Eurpean Union and initiated by a partnership between ENPI CBC Mediterranean Sea Basin Programme / International Augmented Med (I AM) and the Municipality of Byblos, the project was launched in an open call for proposals that Minus5 Architects and Studio Mr.White won after a transparent selection process based on criteria such as content creativity, potential for positive impact on tourism and technical innovation.
Our winning proposal for this non-profit project also included identifying the best heritage site in Byblos for the video mapping event. Though it would be the most challenging site, we chose the medieval citadel in the center of the old port for its floating situation offering for the projected visuals potential rich reflections over the surface of the water. The citadel’s proximity to the premises the Byblos international Festival would also heighten the summer celebration experience for both the Byblos visitors and the festival goers. Each historical period of the city was depicted in a creative way capturing visually the essence of that time. A flow of sequences was carefully designed to take the audience into a series of unexpected visual cliffhangers keeping their interest peaking throughout the whole 6min show.
Coinciding with the Scorpions concerts at the Byblos International Festival, the projection event ran successfully for two days with overwhelming positive feedback from the audience and the media which led the event to be extended for a third day.

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Type: 3D Projection Mapping
Client: The Municipality of Byblos-Jbail

Credits:

3D Projection Mapping Concept and Execution
STUDIO MR. WHITE AND MINUS5 ARCHITECTS

Art Direction
HANI ABYAD / DANIEL GEORGES

Technical Director
OMAR YOUSSEF

Collaborating 3D artists
OCTAVE URECHE / OVIDIU EFTIMIE / CEZAR IONESCU

Music tracks
“BATTLE HORDES” by Dan Skinner & Adam Skinner
“SPAWN OF THE DRAGON” by John Sponsler and Tom Gire / BRAND X
“DOGS OF WAR ” by John Sponsler and Tom Gire / BRAND X

Projection and Sound
HIGH DIMENSIONS

Video Recording
DEEP FRIED CHEDDAR

Video Editing
STUDIO MR. WHITE AND MINUS5 ARCHITECTS

This EUROPEAN UNION Funded project was initiated by:
The Municipality of Byblos – Jbail
ENPI CBC Mediterranean Sea Basin Programme
International Augmented Med (I AM)

Special thanks to:
DANIEL ASMAR and AYOUB BARK
Collaboration with Minus5 Architects



Skybar gained an international reputation as Beirut's chicest and hottest rooftop club. Open only for a few months during summer, it is the busiest and most successful night entertainment venue in the Middle East. When the management decided to revamp the club for the 2011 summer season, they ventured into an ambitious concept turning the venue’s two massive side walls into screens, probably the biggest LED display setup ever installed in a club setting. Minus5 Architects and Studio Mr.White were contacted to art direct the visual content and design scenic themes that will set a different immersive mood every night. An expansive amount of research and testing was done to create themes based on nature, art, urbanity, world famous locations, science fiction and surreal parallel worlds. The result was custom made animated content that won the ambitious bet of transforming Skybar from a club into an experience.



Credits:

LED Content Art Direction: Hani Abyad / Daniel Georges

All Images © Skybar / Studio Mr.White / Minus5 Architects

Season’s greetings StudioMrWhite Style from StudioMrWhite on Vimeo.



Stuck in traffic and delayed by the weather
Our Santa says better late than never!

He carries you a gift with wishes and hope
And a small message for those on the road

Because Christmas should be merry
And the year's wish starts with happy

Drive safe and message not
Drink less and sober up

May you find health, wealth and joy forever
As Santa says, better late than never :)


A special animated greeting card from Studio Mr White to all our friends out there, hope you like watching it as much as we did making it :)

Copyrights belong to StudioMrWhite.
Music belongs to Milton Paredes from the Free Sound project: freesound.org
Sfx from libraries and recorded locally.
A fun animated greeting card with a twist :)
Commissioned by Lowe Pimo Beirut.

New Year Wishes with a Bang! from StudioMrWhite on Vimeo.





Collaboration with Minus5 Architects

For the re-branding of Patchi, a renowned gourmet chocolate maker, Minus5 Architects and Studio Mr.White proposed a projection mapping show for their flagship store in downtown Beirut. Both outdoor and indoor options were discussed. For the indoor proposal, we designed a show that would make an existing long decorative wall come to life with the projection mapping technique and carry elegantly the desired branding message. This video edit was produced to help the client see the ideas as close to reality as possible before going ahead with the project.

Credits:

Art Direction
HANI ABYAD / DANIEL GEORGES

Music track
'BREATHE ME' by SIA (MILO REMIX)

Thanks to
JIHAD HABIB (AD SPACE) and ELIE TAYYAR (PATCHI)

Hand made font curtsey of Studio MrWhite.
Another successful collaboration with StreetSmart Studios responsible for creating the creative look and logo design for the project.

Only a couple of the deliverables are present below.

MBC - Kalam Nawaem TV Show Ident. Program Intro. from StudioMrWhite on Vimeo.



MBC - Kalam Nawaem TV Show Ident Break Out from StudioMrWhite on Vimeo.



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Another successful collaboration with StreetSmart Studios responsible for creating the creative look and logo design for the project.

Only a couple of the deliverables are present below.

MBC - Green Apple TV Show Ident Logo animation from StudioMrWhite on Vimeo.



MBC - Green Apple TV Show Ident Break Out from StudioMrWhite on Vimeo.



MBC - Green Apple MBC - TV Show Ident Intro animation from StudioMrWhite on Vimeo.



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Collaboration with Minus5 Architects



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Related Links:
http://biser3a.com/photo-gallery/bassoul-heneine-bmw-event-in-pictures/

http://www.facebook.com/media/set/?set=a.468268949853253.124401.111217515558400&type=1

http://biser3a.com/dealers/bassoul-heneine-sal-unveils-its-latest-bmw-models-to-customers/

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The BMW 3 Series and 6 Series Gran Coupé Launch Event - Beirut LEBANON

For the launch of two of BMW's most anticipated models of 2012, Minus5 Architects and Studio Mr.White delivered an impactful car unveiling experience. Working closely with BMW and Spirit PR, we developed a continuous reveal scenario blending flawlessly the sophisticated individual characters of the all new 3 Series and the groundbreaking 6 Series Gran Coupé. In a holistic solution, we designed a transformable 24m wide stage and an arresting 3D mapping projection show in high definition synched to an originally produced climactic music. The shimmering backdrop of Downtown Beirut added the final touches to a highly glamorous event on Zaitunay Bay.


Credits:

3D Projection Mapping concept and Stage Design
HANI ABYAD / DANIEL GEORGES

Technical Director
OMAR YOUSSEF

Collaborators
OCTAVE URECHE / OVIDIU EFTIMIE / CEZAR IONESCU
KOTKI VISUALS (MIHAELA KAVDANSKA / DILMANA YORDANOVA)

Sound Producer
ADRIAN BUDRITAN

Music Composition and Mixing/Mastering
SILVIU DUMITRASCU / CATALIN FANTANEANU

Projection, Lighting & Sound
WIDE ANGLE

Event creation and management
SPIRIT PR

Special thanks to:
BMW and the BASSOUL HENEINE team

Video and images © Minus5 Architects / Studio Mr.White / Spirit PR
Special thanks to PIERRE KHOURY and MOUNIR HAYDAMOUS
Collaboration with Minus5 Architects



Skybar gained an international reputation as Beirut's chicest and hottest rooftop club. Open only for a few months during summer, it is the busiest and most successful night entertainment venue in the Middle East. When the management decided to revamp the club for the 2011 summer season, they ventured into an ambitious concept turning the venue’s two massive side walls into screens, probably the biggest LED display setup ever installed in a club setting. Minus5 Architects and Studio Mr.White were contacted to art direct the visual content and design scenic themes that will set a different immersive mood every night. An expansive amount of research and testing was done to create themes based on nature, art, urbanity, world famous locations, science fiction and surreal parallel worlds. The result was custom made animated content that won the ambitious bet of transforming Skybar from a club into an experience.

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Credits:

LED Content Art Direction: Hani Abyad / Daniel Georges
Collaborators: Alma Cazacu / Cezar Ionescu / Octave Ureche
Technical Direction: Omar Youssef
Installation and Operation of the LED screens: Wide Angle


All Images © Skybar / Studio Mr.White / Minus5 Architects
Coming soon!
Collaboration with Minus5 Architects




FLANCO 3D PROJECTION MAPPING - Bucharest, ROMANIA
When Flanco, the largest electronics and home appliances retailer in Romania, wanted to create a buzz for the opening of their new concept store in the Unirea Shopping Center, Minus5 Architects and Studio Mr.White were called to imagine a 3D projection mapping show on this historical landmark in the heart of Bucharest. The projection piece would be the closing sequence of the launch event created by the PR and publicity agency 4ACE which included concerts, a light and music show and live climbing of the building by the famous Alain Robert known as the French Spider-Man.
The projection show was designed to be an upbeat visual piece mixing the building’s geometry with a celebration of Bucharest and Flanco's promise to provide the latest in new technologies.

Big thanks to 4ACE Romania for their creativity and high professionalism.


Credits:

Art Direction: Daniel Georges / Hani Abyad
Technical Direction: Omar Youssef
Invited Artists:
Alma Cazacu / Adrian Lazar / Cezar Ionescu
Adrian Budritan / Razvan Oprea / Andrei Manoila
Special thanks to:
Elena Olteanu / Octavian Ureche
SAYFCO Holding is the leading real estate developer in Lebanon.


The job has been commissioned by Pimo Lowe, Beirut.

Sound design by Philip Khayat





You Tube:
http://www.youtube.com/watch?feature=player_detailpage&v=wYGoepLkdBs
Collaboration with Minus5 Architects




Skybar gained an international reputation as Beirut's chicest and hottest rooftop club. Open only for a few months during summer, it is the busiest and most successful night entertainment venue in the Middle East. When the management decided to revamp the club for the 2011 summer season, they ventured into an ambitious concept turning the venue’s two massive side walls into screens, probably the biggest LED display setup ever installed in a club setting. Minus5 Architects and Studio Mr.White were contacted to art direct the visual content and design scenic themes that will set a different immersive mood every night. An expansive amount of research and testing was done to create themes based on nature, art, urbanity, world famous locations, science fiction and surreal parallel worlds. The result was custom made animated content that won the ambitious bet of transforming Skybar from a club into an experience.


Credits:

LED Content Art Direction: Hani Abyad / Daniel Georges
Technical Direction: Omar Youssef
Installation and Operation of the LED screens: Wide Angle



All Images © Skybar / Minus5 Architects / Studio Mr.White
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Our first collaboration with SteertSmartStudios.com is a program habillage for MBC TV station.












01-10-2011:
WINNERS of the First 3D mapping event in the Middle East, held in Beirut (Dec 22>>NYE 2011).

A collaboration between StudioMrWhite (Hani Abyad) and Minus5 Architects (Daniel Georges), this submission is the result of two intense weeks packed with fun, hard work and lots of creative ideas being tossed around and refined. Our main objective was to create a new approach towards projection mapping that adds to the common architectural 3D transfiguration techniques, all packed under the 2 minutes quota. Watch it Full Screen HD.
Our big thanks to: UFA insurance, Karajbeirut.org, NomadicDream.com and Digital-Slaves.com for their great work and spirit of camaraderie.



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We all love Tim Burton.

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The biggest festivities in the Middle East where everybody goes out to puff their lungs out were upon us, the whole city turns into a giant coffee shop, and we decided to greet everyone with an animated card that reflect the general absurd mood. The final result isn’t very far from reality, but funnier none the less :)


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TBWA Dubai fun approach towards unwanted insects sharing your house, we created this web banner ad for the Dubai Lynx Awards 2011




Full length animation:






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StudioMrWhite reel for the second half of 2010, it took us a while to chop all the work into this interesting bit and we had to leave quite a bit out, until we get client approvals, so keep an eye out for the 2011, its will be smashing!



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Intro animation for the ‘En Passant’ Film production company.

Dust off your ego, wear your patriotic colors, forget the bitter past and work for a better future!
Or just be the usual slob, stain ur shirt with shawarma sauce and watch a political debate re-run...




TTGN is a clothing company that specializes in T-shirts inspired by patriotism. We have been asked to produce a quick animation based on their idea, and what you see above is the result of long distance collaboration, with new music added and some directorial liberties.

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Our own End Of The World version; Le Roi Soleil is a fun project we initiated a couple of months ago and the images attached are the resulting mood boards and web site main pages.
The project is resting nicely on our shelves for now, since all the end of the world predictions never actually came to be, but we have plans to resurrect the Chicken SunGod soon, to create havoc on earth with its Beam Of Destruction and Exploding Eggs of anger!!
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This project was initiated by Guru Studio, the coolest animation house in Toronto.
Even though we never got the chance to finish the animation, it remains one of my favourite experiences. Cheers to the Guruvians :)




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Main pages of an up and coming web site design. The animated character is the carrier of the message; the view Master is an iconic tool to view beautiful images from all over the world, its ease of use and its unique button allows the user a quick jump form one scenery to another making it the perfect medium for our concept.


This was our first job for Egypt, and it confirmed our suspicions, that the Egyptian people have a great sense of humour and an open mind for embracing icons that are familiar to other cultures and adapting them to their own.


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Funky Chicken, Funky music, Funky job!
Quick and simple, mainly informative animations for Azur telecommunications in Congo.
The series were awarded by Pimo group, Beirut.








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Character Development for the Dubai Metro project.



To all the dedicated mothers in the world, this animation is a simple gift to celebrate mother’s day.
Originally commissioned for one special mother, this animation eventually served more than one purpose and pleased more than one mother.


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We took liberty to modify this animation and used it to promote Mother Nature, in an event geared towards planting more trees and preserving nature.

This is collaboration with Peephole Curious Design Studio; they came up with the concept for this plush toy and manufactured it. It was distributed in the Lebanese market in selected areas and venues only. The aim was to create hype about the old Lebanese heritage to highlight the roots that are common to everyone, hoping that people who buy it will spread the message across.
The target audience ranged from Lebanese teenagers to older generation expats who traveled frequently and wanted to take a piece of home with them.
Our involvement consisted of recreating the toy in 3D giving it life and character, to eventually develop an animated short which in turn would promote the toy for the masses and future investor who produces miniseries for kids and young audiences.
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In-house essay of vanity and exploding paper :)

An in-house project waiting to be green lit.
A fun little short that reflects on the cyclic nature of technology, our consumption and how this is affecting us all, even on a global level. All in a fun, completely irrelevant and gimmicky manner :)
Several work in progress and character studies.