Project span: July 29th - September 05th 2015.
BEITEDDINE INTERNATIONAL ART FESTIVAL 30TH ANNIVERSARY - Beiteddine, LEBANON The Beiteddine Festival is one of the leading festivals in the Middle East held since 1985 in the magnificent Beiteddine Palace in the Chouf mountains of Lebanon. Every summer, around 50,000 spectators gather in the 200 year old Palace’s spectacular courtyards to attend outstanding performances by world famous stars and Lebanese artists.
For the 2015 edition that marks the 30th anniversary of the festival, Minus5 Architects and Studio Mr.White were invited to bring a special aspect to this year's milestone edition. After a study of the site and its organizational layout, we proposed to give the festival goers a new experience this year as they travel into the festival premises. The attention was turned to the entrance area, a space that had traditionally been a buffer traffic zone with no character due to being framed by the back of the tiers scaffolding. We proposed to activate this area and capture the guests with an attractive large screen they would discover right as they cross the main entrance arcade. The screen hovering in the air by night would come alive with a custom made projection show tracing the rich history of the festival. Many iterations of the screen shape led to the final design inspired out of the visual language of the festival's logo. A thorough review of 30 years of festival archives shaped the show in terms of both visuals and music. In a fast uplifting flashback through a prismatic screen, the public remembered a wealth of artistic performances from the distant past up to modern days. The show was not only a review of the festival’s history, it was also a thank you gift to all the public who supported its achievements till now.
We thank the festival for their invitation to collaborate on this project and trusting we could transform their amazing history into a creative experience for their guests.
Many thanks to:
Mrs. Nora Joumblat , President of the festival
Mrs. Hala Chahine, Director of the festival
The Beiteddine Art Festival committee and team
Production Factory for their meticulous execution of the screen.