Part of Beirut Design Week.
Celebrating World Environment Day.
Our intervention highlights nature while celebrating World Environment day taking place on June 5th 2015 at Beirut Souks, a trendy and posh outdoors mall located in the heart of downtown Beirut. We decided to remind people of the importance of nature and how much different life would be when people decide to spend their time in the midst of nature surrounded with waterfalls and birds rather than walking between concrete walls.
The intervention happened on two locations, the first was on the big wall facing the entrance of the mall, we transformed this space using projection mapping techniques to create the illusion that a waterfall is pouring all the way down to the lower levels, we also added haze machines and sound installations to enhance the effect and turn this into a multi sensory experience.
The second projection area was on "The Visitor", the famous permanent installation by Arne Quinze commissioned specifically for Beirut Souks. the orange wood structure turned alive with color and natural elements accompanied by the fresh sounds of forest creatures. finally we tied it all with luminous green orbs that were sprinkled here and there covering the main area between both installations.
The Project was a successful social experiment, making most people realize that a life surrounded with nature is richer and satisfying that our usual hustle and bustle. We also learned that cell phones and a hectic lifestyle had turned our population into mindless drones present on this earth to accomplish tasks and consume good without taking the time to pause and enjoy our great, disappearing heritage.
VIDEO AND IMAGES COMING SOON.