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COMING SOON!


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Returning after the success of the 2013 edition, the Byblos-Jbeil projection mapping show on the old port citadel is set to become a growing yearly free summer event of lighting and technology on this world heritage Unesco site. It’s a refreshing and promising model of open public events in Lebanon thanks to the efforts of the Municipality of Byblos and hopefully encouraging similar ones around the country.

After celebrating the rich history of the city in the first edition, Studio Mr.White and Minus5 Architects decided to give the medieval fortress a new visual treatment shifting from the epic past to the lively present. The inspiration focused more on the current active ambiance of the city and its flourishing nightlife that make the whole old town beat like a music box at night. Since the 2013 show was requested to be played again this year, we created a smooth transition between the old and the new shows giving the audience a long cohesive visual experience of around 12min. Scheduled over three days, the first show coincided with the closing concert of the Byblos International Festival hosting the American band ‘Beirut’.

This project was initiated by the Eurpean Union, ENPI CBC Mediterranean Sea Basin Programme, International Augmented Med (I AM) and the Municipality of Byblos with a purpose to bring positive impact to local tourism through technical innovation.



Type: 3D Projection Mapping
Client: The Municipality of Byblos-Jbail


Credits:

3D Projection Mapping Concept and Execution
STUDIO MR. WHITE / MINUS5 ARCHITECTS

Art Direction
HANI ABYAD / DANIEL GEORGES

Technical Direction
OMAR YOUSSEF

Collaborating 3D artists
OVIDIU EFTIMIE / CEZAR IONESCU

Music
Book Of Secrets - by David O'Brien / Chris Egan
Sweet Dreams Acapella - Jessie Kate (Original by Eurythmics)
Empathy (2 year old Crystal Castles refix) - MarkAudio (Original by Crystal Castles)
Projection and Sound HIGH DIMENSIONS

Video Editing
MINUS5 ARCHITECTS AND STUDIO MR. WHITE

This EUROPEAN UNION Funded project was initiated by: The Municipality of Byblos – Jbail
ENPI CBC Mediterranean Sea Basin Programme
International Augmented Med (I AM)

All images © Minus5 Architects / Studio Mr.White


Summer 2014 is going to be blast.
Everybody is attracted to the lights and everything will be shaking this year.
OPENING TEASER (2013)
(See the full visual experience proposal below)

Youtube


Type: Visual Experience and 3D Projection Mapping
Client: Sky Management
Collaboration with Minus5 Architects.

THE ONE VISUAL EXPERIENCE – Beirut, LEBANON

Studio Mr.White and Minus5 Architects were approached by Sky Management, creators of the legendary Skybar Beirut, to be part of the think tank for 'O1NE', a visionary super club concept to open both in Beirut and Abu Dhabi. Designed by Sari El Khazen Architects, the O1NE's visual entertainment is predominantly based on a 360 degrees immersive experience made possible by an ovoid architectural plan with monumental interior projection walls. In 2011, we visualized the potential of the space through the visual experience proposal video that you can see below. Two years down the line in 2013, the club opened on Yas Island Abu Dhabi during the Formula One race weekend to huge success. Our opening visuals featured custom-made magical sceneries with a massive 11k resolution handled by 16 projectors and mapped on complex curved walls. O1NE Beirut is scheduled to open soon.

Vimeo

O1NE Yas Island - teaser. MRW Minus5 2013 from StudioMrWhite on Vimeo.





FULL VISUAL EXPERIENCE PROPOSAL (2011)



In this proposal video we thrived to breathe a dynamic alternate reality into the nocturnal space highlighting the intricacies of the original architectural design and maximize the immersive clubbing experience. With 3D video mapping techniques and rich custom designed content, we showcase exciting morphing moods of the space as well as the visual transformation capabilities that will keep the clubbing crowd entertained. This proposal also included projection mapping on the outdoor walls of the club as well as a branding concept that were not adopted.


Video and images © Studio Mr.White / Minus5 Architects

Credits:
Art Direction: Hani Abyad / Daniel Georges
Technical Direction: Omar Youssef

O1NE concept: Sky Management
O1NE Architectural Design: Sari El Khazen Architects

The music is a mix of the songs:

Technologic (Digitalism Remix) - Daft Punk
Fire (Dub) - The Young Punx
No Superstar - Remady P&R
No Superstar (Calvertron Remix) - Remady
No Superstar - Remady and Lumidee feat Chase Manhattan

Related Posts:




Collaboration with Minus5 Architects.




The Byblos projection mapping show was a free open public event celebrating the history of Byblos-Jbail, a world heritage Unesco city known to be one of the oldest continuously inhabited cities of the world. Funded by the Eurpean Union and initiated by a partnership between ENPI CBC Mediterranean Sea Basin Programme / International Augmented Med (I AM) and the Municipality of Byblos, the project was launched in an open call for proposals that Minus5 Architects and Studio Mr.White won after a transparent selection process based on criteria such as content creativity, potential for positive impact on tourism and technical innovation.
Our winning proposal for this non-profit project also included identifying the best heritage site in Byblos for the video mapping event. Though it would be the most challenging site, we chose the medieval citadel in the center of the old port for its floating situation offering for the projected visuals potential rich reflections over the surface of the water. The citadel’s proximity to the premises the Byblos international Festival would also heighten the summer celebration experience for both the Byblos visitors and the festival goers. Each historical period of the city was depicted in a creative way capturing visually the essence of that time. A flow of sequences was carefully designed to take the audience into a series of unexpected visual cliffhangers keeping their interest peaking throughout the whole 6min show.
Coinciding with the Scorpions concerts at the Byblos International Festival, the projection event ran successfully for two days with overwhelming positive feedback from the audience and the media which led the event to be extended for a third day.






Type: 3D Projection Mapping
Client: The Municipality of Byblos-Jbail

Credits:

3D Projection Mapping Concept and Execution
STUDIO MR. WHITE AND MINUS5 ARCHITECTS

Art Direction
HANI ABYAD / DANIEL GEORGES

Technical Director
OMAR YOUSSEF

Collaborating 3D artists
OCTAVE URECHE / OVIDIU EFTIMIE / CEZAR IONESCU

Music tracks
“BATTLE HORDES” by Dan Skinner & Adam Skinner
“SPAWN OF THE DRAGON” by John Sponsler and Tom Gire / BRAND X
“DOGS OF WAR ” by John Sponsler and Tom Gire / BRAND X

Projection and Sound
HIGH DIMENSIONS

Video Recording
DEEP FRIED CHEDDAR

Video Editing
STUDIO MR. WHITE AND MINUS5 ARCHITECTS

This EUROPEAN UNION Funded project was initiated by:
The Municipality of Byblos – Jbail
ENPI CBC Mediterranean Sea Basin Programme
International Augmented Med (I AM)

Special thanks to:
DANIEL ASMAR and AYOUB BARK
Collaboration with Minus5 Architects



Skybar gained an international reputation as Beirut's chicest and hottest rooftop club. Open only for a few months during summer, it is the busiest and most successful night entertainment venue in the Middle East. When the management decided to revamp the club for the 2011 summer season, they ventured into an ambitious concept turning the venue’s two massive side walls into screens, probably the biggest LED display setup ever installed in a club setting. Minus5 Architects and Studio Mr.White were contacted to art direct the visual content and design scenic themes that will set a different immersive mood every night. An expansive amount of research and testing was done to create themes based on nature, art, urbanity, world famous locations, science fiction and surreal parallel worlds. The result was custom made animated content that won the ambitious bet of transforming Skybar from a club into an experience.



Credits:

LED Content Art Direction: Hani Abyad / Daniel Georges

All Images © Skybar / Studio Mr.White / Minus5 Architects

Season’s greetings StudioMrWhite Style from StudioMrWhite on Vimeo.



Stuck in traffic and delayed by the weather
Our Santa says better late than never!

He carries you a gift with wishes and hope
And a small message for those on the road

Because Christmas should be merry
And the year's wish starts with happy

Drive safe and message not
Drink less and sober up

May you find health, wealth and joy forever
As Santa says, better late than never :)


A special animated greeting card from Studio Mr White to all our friends out there, hope you like watching it as much as we did making it :)

Copyrights belong to StudioMrWhite.
Music belongs to Milton Paredes from the Free Sound project: freesound.org
Sfx from libraries and recorded locally.