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Collaboration with Minus5 Architects


At the forefront of innovation, Kent continues to dynamically embrace trends as fast as they emerge. The brand has become synonymous to creativity and technological advancement. In this mindset, Kent is a strong supporter of electronic music, inviting to Romania top notch DJs under the umbrella of the Kent Ahead parties gathering up to 5,000 special guests by private invitation. For the second edition of this event, British American Tobacco Romania asked Minus5 Architects and Studio Mr.White to imagine a setup that would turn Sala Polivalenta, a multi-purpose hall in Bucharest, into a full party experience. The main challenge was to design under a tight budget an efficient and holistic stage + lighting solution allowing maximum flexibility in the art direction of the event. The proposed setup offered an unexpected transformation to build the mood between the sets of the two invited DJs: Jamie Jones and Seth Troxler. Inspired by the theme of the event 'New Dimension', we generated a spatial experience where both stage and visuals evolve with a depth dimension. The ceiling would have visuals multiplied in space, the bars would have animated topographical backdrops and the stage, seemingly a simply projection mapped triangle would split in two on a climactic moment to reveal a field of LED lights spread in the distance.



Type: Experience Design for large scale music event
Client: British American Tobacco Romania
Collaboration with Minus5 Architects


KAUST 5th YEAR ANNIVERSARY – Jeddah/Thuwal, KSA The King Abdullah University of Science and Technology (KAUST) with its world-class academic and laboratory facilities is the leading research institution of the Arab World focusing on four areas: Water, Energy, Environment and Food. Driven by a vision of the King Abdullah of Saudi Arabia to revive the days of the House of Wisdom (Dar Al Hikmah) that was major intellectual center during the Islamic Golden Age, KAUST opened its doors in 2009 attracting leading researchers from around the world. After five years of operation, the university was getting ready to celebrate their 5-year milestone anniversary with a memorable festival.


Minus5 Architects and Studio Mr.White were contacted to create the centerpiece show that the university would like to gift its 6000 people community during the festival. After a visit to the premises with an initial intention to create a 3D mapping show activating several buildings on campus, the beautiful location on the Red Sea inspired a more attractive and site-specific solution: an ephemeral projection over a massive 30m wide x15m high water screen floating in the harbor of the university. Pushing the envelope even further, the water show would be synchronized with a lighting and laser show on the KAUST beacon, the 57m high emblem of the university. Detailed design concepts were developed and discussed thoroughly with the KAUST event organization team to create a visual content that reflects accurately the original vision of the university, its present and its ambitions for the future. The result was a visual voyage from the glorious past of the House of Wisdom passing on the torch of scientific excellence to KAUST. The endeavor was a big technical challenge that was successfully tackled by our technical director Omar Youssef, the RST-DUBAI team as well as Chris Matthews from LCI-UK. Everyone brought their wealth of know-how to pull off a great show over 4 presentations in one night under the tricky weather conditions of September in Saudi Arabia. Kudos to all who took part in making this show a success and Happy 5th Anniversary KAUST!

Many thanks to:

Sabrina Percher, Alexis V.De Berry, Calita Nunez, Amelie Laveille
Brian Moran, Richard Hawkins, Paul Bennett

All the Resources Stage Technologies (RST-DUBAI) team that was on location for many sleepless nights.
Chris Matthews (LCI-UK) for his much appreciated dedication.



Type: Projection show over water screen + Light and laser show
Client: King Abdullah University of Science and Technology (KAUST)

Credits:

Show Design and Content Execution
STUDIO MR. WHITE AND MINUS5 ARCHITECTS

Art Direction
HANI ABYAD / DANIEL GEORGES

Technical Direction
OMAR YOUSSEF

Collaborating 3D artists
BESIK MZHAVANADZE
BEQA ICHQITI
OVIDIU EFTIMIE
RARES BARTOS
CEZAR IONESCU

Music
Ursa Major (Terry Devine-King)
Al-Kindi (Matt Hill / Manickam Yogeswaran)
Call to Beroea (Luke Richards)
Into The Fast Lane (Bob Bradley / Steve Dymond / Matt Sanchez)

Projection and Lighting
RESOURCES STAGE TECHNOLOGIES (RST-DUBAI)

Water Screen Technology
CHRIS MATTHEWS (LCI-UK)

Video Editing
MINUS5 ARCHITECTS AND STUDIO MR. WHITE

Images © Minus5 Architects / Studio Mr.White


Fullscreen

Returning after the success of the 2013 edition, the Byblos-Jbeil projection mapping show on the old port citadel is set to become a growing yearly free summer event of lighting and technology on this world heritage Unesco site. It’s a refreshing and promising model of open public events in Lebanon thanks to the efforts of the Municipality of Byblos and hopefully encouraging similar ones around the country.

After celebrating the rich history of the city in the first edition, Studio Mr.White and Minus5 Architects decided to give the medieval fortress a new visual treatment shifting from the epic past to the lively present. The inspiration focused more on the current active ambiance of the city and its flourishing nightlife that make the whole old town beat like a music box at night. Since the 2013 show was requested to be played again this year, we created a smooth transition between the old and the new shows giving the audience a long cohesive visual experience of around 12min. Scheduled over three days, the first show coincided with the closing concert of the Byblos International Festival hosting the American band ‘Beirut’.

This project was initiated by the Eurpean Union, ENPI CBC Mediterranean Sea Basin Programme, International Augmented Med (I AM) and the Municipality of Byblos with a purpose to bring positive impact to local tourism through technical innovation.



Type: 3D Projection Mapping
Client: The Municipality of Byblos-Jbail


Credits:

3D Projection Mapping Concept and Execution
STUDIO MR. WHITE / MINUS5 ARCHITECTS

Art Direction
HANI ABYAD / DANIEL GEORGES

Technical Direction
OMAR YOUSSEF

Collaborating 3D artists
OVIDIU EFTIMIE / CEZAR IONESCU

Music
Book Of Secrets - by David O'Brien / Chris Egan
Sweet Dreams Acapella - Jessie Kate (Original by Eurythmics)
Empathy (2 year old Crystal Castles refix) - MarkAudio (Original by Crystal Castles)
Projection and Sound HIGH DIMENSIONS

Video Editing
MINUS5 ARCHITECTS AND STUDIO MR. WHITE

This EUROPEAN UNION Funded project was initiated by: The Municipality of Byblos – Jbail
ENPI CBC Mediterranean Sea Basin Programme
International Augmented Med (I AM)

All images © Minus5 Architects / Studio Mr.White


Summer 2014 is going to be blast.
Everybody is attracted to the lights and everything will be shaking this year.
Collaboration with Minus5 Architects

OPENING TEASER (2013)

Type: Visual Experience and 3D Projection Mapping
Client: Sky Management
Collaboration with Minus5 Architects.


THE ONE VISUAL EXPERIENCE – Beirut, LEBANON

Studio Mr.White and Minus5 Architects were approached by Sky Management, creators of the legendary Skybar Beirut, to be part of the think tank for 'O1NE', a visionary super club concept to open both in Beirut and Abu Dhabi. Designed by Sari El Khazen Architects, the O1NE's visual entertainment is predominantly based on a 360 degrees immersive experience made possible by an ovoid architectural plan with monumental interior projection walls. In 2011, we visualized the potential of the space through the visual experience proposal video that you can see below. Two years down the line in 2013, the club opened on Yas Island Abu Dhabi during the Formula One race weekend to huge success. Our opening visuals featured custom-made magical sceneries with a massive 11k resolution handled by 16 projectors and mapped on complex curved walls. O1NE Beirut is scheduled to open soon.

Vimeo

O1NE Yas Island - teaser. MRW Minus5 2013 from StudioMrWhite on Vimeo.





FULL VISUAL EXPERIENCE PROPOSAL (2011)



In this proposal video we thrived to breathe a dynamic alternate reality into the nocturnal space highlighting the intricacies of the original architectural design and maximize the immersive clubbing experience. With 3D video mapping techniques and rich custom designed content, we showcase exciting morphing moods of the space as well as the visual transformation capabilities that will keep the clubbing crowd entertained. This proposal also included projection mapping on the outdoor walls of the club as well as a branding concept that were not adopted.


Video and images © Studio Mr.White / Minus5 Architects

Credits:
Art Direction: Hani Abyad / Daniel Georges
Technical Direction: Omar Youssef

O1NE concept: Sky Management
O1NE Architectural Design: Sari El Khazen Architects

The music is a mix of the songs:

Technologic (Digitalism Remix) - Daft Punk
Fire (Dub) - The Young Punx
No Superstar - Remady P&R
No Superstar (Calvertron Remix) - Remady
No Superstar - Remady and Lumidee feat Chase Manhattan

Related Posts:




Collaboration with Minus5 Architects.




The Byblos projection mapping show was a free open public event celebrating the history of Byblos-Jbail, a world heritage Unesco city known to be one of the oldest continuously inhabited cities of the world. Funded by the Eurpean Union and initiated by a partnership between ENPI CBC Mediterranean Sea Basin Programme / International Augmented Med (I AM) and the Municipality of Byblos, the project was launched in an open call for proposals that Minus5 Architects and Studio Mr.White won after a transparent selection process based on criteria such as content creativity, potential for positive impact on tourism and technical innovation.
Our winning proposal for this non-profit project also included identifying the best heritage site in Byblos for the video mapping event. Though it would be the most challenging site, we chose the medieval citadel in the center of the old port for its floating situation offering for the projected visuals potential rich reflections over the surface of the water. The citadel’s proximity to the premises the Byblos international Festival would also heighten the summer celebration experience for both the Byblos visitors and the festival goers. Each historical period of the city was depicted in a creative way capturing visually the essence of that time. A flow of sequences was carefully designed to take the audience into a series of unexpected visual cliffhangers keeping their interest peaking throughout the whole 6min show.
Coinciding with the Scorpions concerts at the Byblos International Festival, the projection event ran successfully for two days with overwhelming positive feedback from the audience and the media which led the event to be extended for a third day.






Type: 3D Projection Mapping
Client: The Municipality of Byblos-Jbail

Credits:

3D Projection Mapping Concept and Execution
STUDIO MR. WHITE AND MINUS5 ARCHITECTS

Art Direction
HANI ABYAD / DANIEL GEORGES

Technical Director
OMAR YOUSSEF

Collaborating 3D artists
OCTAVE URECHE / OVIDIU EFTIMIE / CEZAR IONESCU

Music tracks
“BATTLE HORDES” by Dan Skinner & Adam Skinner
“SPAWN OF THE DRAGON” by John Sponsler and Tom Gire / BRAND X
“DOGS OF WAR ” by John Sponsler and Tom Gire / BRAND X

Projection and Sound
HIGH DIMENSIONS

Video Recording
DEEP FRIED CHEDDAR

Video Editing
STUDIO MR. WHITE AND MINUS5 ARCHITECTS

This EUROPEAN UNION Funded project was initiated by:
The Municipality of Byblos – Jbail
ENPI CBC Mediterranean Sea Basin Programme
International Augmented Med (I AM)

Special thanks to:
DANIEL ASMAR and AYOUB BARK
Collaboration with Minus5 Architects



Skybar gained an international reputation as Beirut's chicest and hottest rooftop club. Open only for a few months during summer, it is the busiest and most successful night entertainment venue in the Middle East. When the management decided to revamp the club for the 2011 summer season, they ventured into an ambitious concept turning the venue’s two massive side walls into screens, probably the biggest LED display setup ever installed in a club setting. Minus5 Architects and Studio Mr.White were contacted to art direct the visual content and design scenic themes that will set a different immersive mood every night. An expansive amount of research and testing was done to create themes based on nature, art, urbanity, world famous locations, science fiction and surreal parallel worlds. The result was custom made animated content that won the ambitious bet of transforming Skybar from a club into an experience.



Credits:

LED Content Art Direction: Hani Abyad / Daniel Georges

All Images © Skybar / Studio Mr.White / Minus5 Architects