UFA New Year Mapping

In collaboration with
A First in the Region

Relevance

Located in the historic and highly symbolic war-torn center of Beirut, the UFA building is finally restored and fully operational, marking the beginning of a new era in the country.

For a few days over Christmas and culminating as a New Years Eve celebration, this event was the talk of town and the first open air, free for all, 3D mapping public event.

Result

This project is the result of two intense weeks packed with fun, hard work and lots of creative ideas being tossed around and refined.

Our main objective was to create a new approach towards projection mapping that adds to the common architectural 3D transfiguration techniques, all packed under the 2 minutes quota.

StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, StudioMrWhite, Studio Mr White, MRW, 3d mapping, Minus 5 Architects, UFA, Insurance, Beirut, Lebanon, Competition, Winners, New year, celebration
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, StudioMrWhite, Studio Mr White, MRW, 3d mapping, Minus 5 Architects, UFA, Insurance, Beirut, Lebanon, Competition, Winners, New year, celebration
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, StudioMrWhite, Studio Mr White, MRW, 3d mapping, Minus 5 Architects, UFA, Insurance, Beirut, Lebanon, Competition, Winners, New year, celebration
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, StudioMrWhite, Studio Mr White, MRW, 3d mapping, Minus 5 Architects, UFA, Insurance, Beirut, Lebanon, Competition, Winners, New year, celebration
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, StudioMrWhite, Studio Mr White, MRW, 3d mapping, Minus 5 Architects, UFA, Insurance, Beirut, Lebanon, Competition, Winners, New year, celebration
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, StudioMrWhite, Studio Mr White, MRW, 3d mapping, Minus 5 Architects, UFA, Insurance, Beirut, Lebanon, Competition, Winners, New year, celebration
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, StudioMrWhite, Studio Mr White, MRW, 3d mapping, Minus 5 Architects, UFA, Insurance, Beirut, Lebanon, Competition, Winners, New year, celebration
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, StudioMrWhite, Studio Mr White, MRW, 3d mapping, Minus 5 Architects, UFA, Insurance, Beirut, Lebanon, Competition, Winners, New year, celebration
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, StudioMrWhite, Studio Mr White, MRW, 3d mapping, Minus 5 Architects, UFA, Insurance, Beirut, Lebanon, Competition, Winners, New year, celebration
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, StudioMrWhite, Studio Mr White, MRW, 3d mapping, Minus 5 Architects, UFA, Insurance, Beirut, Lebanon, Competition, Winners, New year, celebration
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, StudioMrWhite, Studio Mr White, MRW, 3d mapping, Minus 5 Architects, UFA, Insurance, Beirut, Lebanon, Competition, Winners, New year, celebration
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, StudioMrWhite, Studio Mr White, MRW, 3d mapping, Minus 5 Architects, UFA, Insurance, Beirut, Lebanon, Competition, Winners, New year, celebration
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, StudioMrWhite, Studio Mr White, MRW, 3d mapping, Minus 5 Architects, UFA, Insurance, Beirut, Lebanon, Competition, Winners, New year, celebration
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, StudioMrWhite, Studio Mr White, MRW, 3d mapping, Minus 5 Architects, UFA, Insurance, Beirut, Lebanon, Competition, Winners, New year, celebration
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, StudioMrWhite, Studio Mr White, MRW, 3d mapping, Minus 5 Architects, UFA, Insurance, Beirut, Lebanon, Competition, Winners, New year, celebration
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, StudioMrWhite, Studio Mr White, MRW, 3d mapping, Minus 5 Architects, UFA, Insurance, Beirut, Lebanon, Competition, Winners, New year, celebration

Ideation

StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, Studio Mr.White, animation, Dubai, UAE, light show, White paper, Ideation, Proposal, Audi

Connect the World by Touch

Ideation

We are all united, connected but we forget.
Human empathy requires feelings and the best way to feel is by touch.
Portals allows you to see, hear and touch people from all over the world.

Show More
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, Studio Mr.White, animation, Dubai, UAE, light show, White paper, Ideation, Proposal, VR, Tourism

Live It And Relive it - VR

Ideation

If an image is worth a thousand words, then a VR experience is akin to a life within a life.
With Cocoon you can plan your trip and record it in VR allowing you to eliminate unwanted surprises and relive great ones.

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StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, Studio Mr.White, animation, Dubai, UAE, light show, White paper, Ideation, Proposal, Business Cards, AR, Robot, Hologram, CV, Showreel, interactive

A step closer to Holograms - AR

Ideation

The Augmented Card is your virtual signature, CV and showreel.
With a personal or unified app, users can access your information without the need for a computer and explore your profile in 360 degrees.

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Sorted – Outsmart Your Garbage

Ideation

Play, learn, solve problems, help your environment and planet.
A much-needed solution for two pressing problems, one we all know about
the other is buried under a pile of garbage.

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Hani Abyad, Pierre Khoury, StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, Studio Mr.White, animation, Dubai, UAE, light show, White paper, Ideation, interactive