Dark Tower AR Portal
In collaboration with
Augmented Reality Stand Activation
Brief
The studio was requested to propose a new way to promote movies in theaters.
By creating an interactive activation, we managed to transcend the usual promotions and turn people from passive observers into active players cast within the movie.
The intervention was tailor made and influenced by the concept of the movie itself, where a portal allows our hero to travel between worlds and engage in a battle to save the planet.
Result
The Intervention in Vox cinemas, Mall of the Emirates attracted visitors of all ages to come be part of the Dark Tower movie trailer.
The screen acted as a portal distorting the mall background behind it, like a window to another world it deformed reality seen through it and for fleeting glimpses users would see their image transported into an alternate world with gun slingers and flying bullets.
Ideation
Connect the World by Touch
Ideation
We are all united, connected but we forget.
Human empathy requires feelings and the best way to feel is by touch.
Portals allows you to see, hear and touch people from all over the world.
Live It And Relive it - VR
Ideation
If an image is worth a thousand words, then a VR experience is akin to a life within a life.
With Cocoon you can plan your trip and record it in VR allowing you to eliminate unwanted surprises and relive great ones.
A step closer to Holograms - AR
Ideation
The Augmented Card is your virtual signature, CV and showreel.
With a personal or unified app, users can access your information without the need for a computer and explore your profile in 360 degrees.
Sorted – Outsmart Your Garbage
Ideation
Play, learn, solve problems, help your environment and planet.
A much-needed solution for two pressing problems, one we all know about
the other is buried under a pile of garbage.
