Johnson & Johnson AR
In collaboration with
Interactive Skin Sensor Experience
To educate Mothers in the GCC on the harsh nature of household water via a high tech and innovative medium that creates buzz and hype.
Babie’s skin is three times more sensitive then adult skin and is more susceptible to harsh minerals in everyday used water.
Measures skin moisture levels and suggest products to combat dryness.
The JPOD is an intelligent machine capable of detecting skin conditions and providing reliable results in the form of holographic images projected directly on the user’s arms.15 completely interactive and automated skin sensing pods of two different sizes were deployed in key supermarkets, clinics and pediatrician offices with the aim of raising awareness about hard water in the region and how this affects mother and their babies differently.
3D Projection Mapping the user’s armwith animated info & live results
An interactive screen displayed a carefully selected list of questions and relevant information as demonstrated below.
The JPOD automatically activates itself when users pass nearby, it scans their face and right arm and provides valuable skin health information recommending the best moisturizing creams and shower washes all in a fun and interactive experience.
The activation results so far are impressive, overwhelming excitement to what is deemed to be a high-end user experience, 70% more user retention, high level of engagement and word of mouth advertising the PODS as innovative communication to the consumer and best of its class. Skin results so far: 50-70% of the engaged users had Skin Type: Very Dry Skin.The general reactions of mothers were surprise and shock and determination to use JJ products to moisturize themselves and their toddlers more frequently as well as use JJ’s water softening products.
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