Ideation
Sorted! Outsmart Your Garbage
The Issue
Having witnessed the horror of the Lebanese garbage crisis
educating about upcycling and recycling have become paramount to us.
In a world drowning with cheap products with short life span, action has been slow, mainly waiting for big entities, governments, corporations to slowly adapt. Individuals however are nimble and ready.
The Answer
Introducing an alternative platform for fashionable Up-cycled products, educating and demonstrating that Up-cycling creates income from waste, bonds people together and saves the planet.Sorted! – An upcycling platform for happier people and planet.Sorted is a social, environmental and economic initiative created by Hani Abyad and Pierre Khoury.
Our Proposal
An e-commerce platform connecting and empowering people with the goal of reducing waste and creating a secondary revenue stream for medium to low wage people. Educating the world on our shared responsibility and goals. The platform provides daily tips on recycling and upcycling, with updates on laws, bins and sorting locations.The application will encompass all arts and crafts, fashion and Interior design individuals, students and companies with skills to turn discarded items into artistic products with purchasing power.
The Game
Educating and demonstrating that Up-Cycling creates income from waste, bonds people together and saves the planet.
Sorted! Teaches kids and adults how to sort household garbage using an easy but addictive game with many levels of difficulty. The player wins points which he can redeem into real upcycled prizes and fashion items and have them delivered to their home.
The game wouldn’t have been possible without the technical help and enthusiasm of Anthony Haykal.
Initial Results
Gamified learning has proven to be very effective especially when the reward is saving the planet.The application delivered on its educational promise, all sorting, pick up points and collection facilities in Lebanon were listed. Sorting information, tips, laws and legislations were constantly updated.We salute local eco-heroes, congratulate youth and reward them with real physical Up-Cycled Gifts!
The Launch
We launched the game during Beirut Design Week as an interactive gamified projection over the venue walls.
The event theme was sustainable design and Sorted was a perfect fit and generated lots of leads and created hype around the platform.
The first launch and promotion were funded partially by UNDP in partnership with BLF
As part of their yearlong program to promote sustainable development, environmental sustainability, eradication of poverty, advancement of women and good governance.
The Platform
The development, prototyping and execution has been funded entirely by both initiators.We aim to create a brand that stands behind the creative environmentalists, the low-income handy person and the responsibly aware shopper.
The power of the individual environmentalist in the GCC is not being tapped into and many are eager to do their part and could benefit from a secondary income producing items of artistic value and sold online. Same applies for startup companies with local eco-solutions.Mothers, teens, artists and craftsmen are all potential candidates desperate for a reliable online platform to promote and sells their work locally and internationally. Any person of any age interested in cheaper yet trendy product with a mission statement is our client and supplier.
This project had the honest and continuous support of these amazing people, we thank you deeply:
Ziad Abi Chaker – environmental & industrial engineer – Cedar Environmental Co.
Diana Soussa, Nadine Farah – Help for Leb a project by Little push.
Dima El Machnouk – Private Sector Assistant.
Gaëlle Kibranian Zavzavadjian – Governance Programme Officer – United Nations Development Program.
The Market Place
The marketplace is an enabler and educator, we dispel misconceptions by showcasing high quality original upcycled goods.
We created a local online marketplace promoting trade of upcycled products. Vendors range from amateur artists to specialized companies, selling fashion items, jewelry, bags, fabrics, electrical lamps and shades, reclaimed furniture and up-cycling artworks, many of which already took part in our first release.
With your In-Game points you can WIN real prizes!
Be part of the Movement
Our Collaborators are leading the fight by creating amazing Upcycled fashion products
Click the pages below and indulge in buying without the guilt.
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Sorted – Outsmart Your Garbage
Ideation
Play, learn, solve problems, help your environment and planet.
A much-needed solution for two pressing problems, one we all know about
the other is buried under a pile of garbage.
