BMW Car Launch Event
In collaboration with
BMW 3 and 6 Series Gran Coupé Launch Event
For the launch of two of BMW’s most anticipated models of 2012, Studio Mr.White and Minus5 Architects delivered an impactful car unveiling experience.
Working closely with BMW and Spirit PR, we developed a continuous reveal scenario blending flawlessly the sophisticated individual characters of the all-new 3 Series and the groundbreaking 6 Series Gran Coupé.
Beirut’s finest leisure destination was the glamourous scene of the event.
Located at the Beirut Marina, it includes various restaurants, cafes, retail shops and spaces for events, cultural festivals, concerts and exhibitions.
3D Mapping on a Moving Custom Stage
In a holistic solution, we designed a transformable 24m wide stage and an arresting 3D mapping projection show in high definition synched to an originally produced climactic music.
A surprise reveal for more than one model
The show started with a modern dance assembling the BMW logo and hinting to the car models to be revealed.
Suddenly the screen splits in two, the cars emerge in all their glory to take their place under the animated pillars, spot lights and designed backdrops.
Connect the World by Touch
We are all united, connected but we forget.
Human empathy requires feelings and the best way to feel is by touch.
Portals allows you to see, hear and touch people from all over the world.
Live It And Relive it - VR
If an image is worth a thousand words, then a VR experience is akin to a life within a life.
With Cocoon you can plan your trip and record it in VR allowing you to eliminate unwanted surprises and relive great ones.
A step closer to Holograms - AR
The Augmented Card is your virtual signature, CV and showreel.
With a personal or unified app, users can access your information without the need for a computer and explore your profile in 360 degrees.
Sorted – Outsmart Your Garbage
Play, learn, solve problems, help your environment and planet.
A much-needed solution for two pressing problems, one we all know about
the other is buried under a pile of garbage.