BMW Car Launch Event

In collaboration with
BMW 3 and 6 Series Gran Coupé Launch Event

Beirut, Lebanon

For the launch of two of BMW’s most anticipated models of 2012, Studio Mr.White and Minus5 Architects delivered an impactful car unveiling experience.

Working closely with BMW and Spirit PR, we developed a continuous reveal scenario blending flawlessly the sophisticated individual characters of the all-new 3 Series and the groundbreaking 6 Series Gran Coupé.


Zaitunay Bay

Beirut’s finest leisure destination was the glamourous scene of the event.

Located at the Beirut Marina, it includes various restaurants, cafes, retail shops and spaces for events, cultural festivals, concerts and exhibitions.

Our Suggestion

3D Mapping on a Moving Custom Stage

In a holistic solution, we designed a transformable 24m wide stage and an arresting 3D mapping projection show in high definition synched to an originally produced climactic music.

StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, Studio Mr.White, animation, Dubai, UAE,BMW, Minus 5, Minus5 Architects, Zaytouna Bay, Beirut, Launch, cars, Series 3, Series 6, Gran Coupe
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, Studio Mr.White, animation, Dubai, UAE,BMW, Minus 5, Minus5 Architects, Zaytouna Bay, Beirut, Launch, cars, Series 3, Series 6, Gran Coupe
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, Studio Mr.White, animation, Dubai, UAE,BMW, Minus 5, Minus5 Architects, Zaytouna Bay, Beirut, Launch, cars, Series 3, Series 6, Gran Coupe
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, Studio Mr.White, animation, Dubai, UAE,BMW, Minus 5, Minus5 Architects, Zaytouna Bay, Beirut, Launch, cars, Series 3, Series 6, Gran Coupe
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, Studio Mr.White, animation, Dubai, UAE,BMW, Minus 5, Minus5 Architects, Zaytouna Bay, Beirut, Launch, cars, Series 3, Series 6, Gran Coupe
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, Studio Mr.White, animation, Dubai, UAE,BMW, Minus 5, Minus5 Architects, Zaytouna Bay, Beirut, Launch, cars, Series 3, Series 6, Gran Coupe
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, Studio Mr.White, animation, Dubai, UAE,BMW, Minus 5, Minus5 Architects, Zaytouna Bay, Beirut, Launch, cars, Series 3, Series 6, Gran Coupe
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, Studio Mr.White, animation, Dubai, UAE,BMW, Minus 5, Minus5 Architects, Zaytouna Bay, Beirut, Launch, cars, Series 3, Series 6, Gran Coupe
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, Studio Mr.White, animation, Dubai, UAE,BMW, Minus 5, Minus5 Architects, Zaytouna Bay, Beirut, Launch, cars, Series 3, Series 6, Gran Coupe
StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, Studio Mr.White, animation, Dubai, UAE,BMW, Minus 5, Minus5 Architects, Zaytouna Bay, Beirut, Launch, cars, Series 3, Series 6, Gran Coupe

The Show

A surprise reveal for more than one model

The show started with a modern dance assembling the BMW logo and hinting to the car models to be revealed.

The Illusion

Suddenly the screen splits in two, the cars emerge in all their glory to take their place under the animated pillars, spot lights and designed backdrops.

Ideation

StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, Studio Mr.White, animation, Dubai, UAE, light show, White paper, Ideation, Proposal, Audi

Connect the World by Touch

Ideation

We are all united, connected but we forget.
Human empathy requires feelings and the best way to feel is by touch.
Portals allows you to see, hear and touch people from all over the world.

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StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, Studio Mr.White, animation, Dubai, UAE, light show, White paper, Ideation, Proposal, VR, Tourism

Live It And Relive it - VR

Ideation

If an image is worth a thousand words, then a VR experience is akin to a life within a life.
With Cocoon you can plan your trip and record it in VR allowing you to eliminate unwanted surprises and relive great ones.

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StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, Studio Mr.White, animation, Dubai, UAE, light show, White paper, Ideation, Proposal, Business Cards, AR, Robot, Hologram, CV, Showreel, interactive

A step closer to Holograms - AR

Ideation

The Augmented Card is your virtual signature, CV and showreel.
With a personal or unified app, users can access your information without the need for a computer and explore your profile in 360 degrees.

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Sorted – Outsmart Your Garbage

Ideation

Play, learn, solve problems, help your environment and planet.
A much-needed solution for two pressing problems, one we all know about
the other is buried under a pile of garbage.

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Hani Abyad, Pierre Khoury, StudioMrWhite, Studio Mr White, Innovation Consultants, Augmented Reality, AR, Virtual Reality, VR, 3D mapping, Interactive, interactivity, 3D animation, 2D animations, Dubai, Beirut, 3D mapping, Experiential, Experience, Visuals, Creative, Consultants, Studio Mr.White, animation, Dubai, UAE, light show, White paper, Ideation, interactive
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